10 Styles And Brands From The Streets Of Harajuku

Take a digital stroll through Harajuku! Discover 10 unique styles and brands from Tokyo’s iconic district.

by Jumoke FernandezJune 18, 2019, 12:37 PM

#1 Sweet Lolita

The Lolita styles are largely inspired by Victorian Gothic and Rococo clothing. Sweet Lolita is a substyle of Lolita, characterized by its use of pastel colors and cute prints.


#2 Dolly Kei

‘Kei’ means ‘style’ in Japanese. Dolly Kei is inspired by antique fashion and western fairy tales. It uses vintage pieces and layering to create dreamy doll-like looks.


#3 Fairy Kei

Fairy Kei is characterized by its pastel and fluorescent colors. It often features cute 80s pop-culture characters.


#4 Gothic Lolita

Gothic Lolita is one of the most popular styles of the Lolita subculture,  recognizable by its use of dark colors and gothic prints.


#5 Decora

The name ‘Decora’ comes from the word ‘decoration’. This harajuku style’s iconic look comes from using lots of brightly colored hair accessories and jewellery.


#6 Candy Stripper

Candy Stripper is a cool and colorful fashion brand founded by Yoshie Itabashi and Chiharu Kikuchi in 1996.


#7 Milk

MILK is a fashion brand founded in 1970. It has been a staple brand for cute Harajuku styles and is still spotted on the streets of Tokyo to this day.


#8 Office Kiko

Office Kiko was created by the model, actress, singer and designer Kiko Mizuhara. The brand is famous for its iconic Kogal shoes.


#9 Tokyo Bopper

Tokyo Bopper is a footwear brand, founded in 1994, which pioneered the “bopper” platform shoes that have become an integral part of Harajuku style.


#10 Kobinai

Kobinai is a newer edition to the Harajuku district. Its colorful clothes are often spotted on the streets of Harajuku.